Day 28 -- Digital Copy
A recent tactic, in an effort to stop people downloading movies from the Internet, is the "Digital Copy" -- an extra disk containing an iTunes or Windows Media DRM copy of the movie, which can be copied to a supported DRM-player, such as the iPod or Zune.
We've had a few people write in and tell us more about the Digital Copy...
The Windows Media version allows for playback on exactly ONE computer and can only be transferred to said computer ONCE. In one case I accidentally deleted the video in question. Now it is gone for good.