Amazon Kindle extinguishes the fire of learning

Amazon came out with their newest line of Kindle ebook readers today, including the appropriately named "Kindle Fire".

To quote their TV commercial: "The instruction we find in books is like fire. We fetch it from our neighbours, kindle it at home, communicate it to others, and it becomes the property of all."

This device does not kindle that fire -- it extinguishes it, with more of the same digital restrictions.

Let's look at the facts:

Update: hundreds of 1-star reviews added to Kindle page!

Update: Amazon CEO Jeff Bezos apologizes - see our press release, and Digg this news

This week's Kindle action is going great; together we've generated hundreds of 1-star reviews and tags.

Then there was a great article in Slate by Farhad Manjoo, Amazon's top "expert reviewer" on the Kindle's product page, retracting his recommendation. This would be a perfect article to share with friends and co-workers, to introduce them to the problem of DRM (diggable here).

If you haven't written a review yet, here are direct links to the review forms. Take a few minutes to explain to potential Kindle buyers why they shouldn't get one: 6" Kindle, Kindle DX.

If your review wasn't published by Amazon, definitely let us know. We'll be busy picking our next product to target (if you have any suggestions, email us at In the meantime, we thought we'd share some of our favorite reviews below. Awesome job, everyone.

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