Encourage blogging on a massive scale, get articles featured on Slashdot, Digg, NewsForge, et al but most importantly, plant some google bombs. The RIAA is a good target and could be targetted with a keyword the likes of "corporate greed," perhaps. A keyword like "stealing freedom" could target the Wikipedia DRM article. I personally would be very pleased to see DRM - Digital Restrictions Management as the first result for "drm" :).
Grant Robertson of DigitalMusicWeblog at Weblogs, Inc. recently asked us a few questions about the campaign, our organization and, of course, DRM and Digital Music.
UPDATE:
You can digg this interview: