Flash Mobbing Apple on Saturday, Why Apple?
Two weeks ago we launched DefectiveByDesign.org - the Campaign to Eliminate DRM - since then, more than 2000 technologists have joined us and taken the pledge to stop DRM through direct action.
Now we are taking the campaign to a national stage in an effort to increase discussion of DRM. This Saturday, June 10 at 10:30am (local time) Flash Mobs will gather in San Francisco, Seattle, Boston, Chicago, Long Island and New York converging on Apple stores to warn customers of the dangers of DRM in the iPod and iTunes.
What is DRM?
DRM is an attempt by hardware, software and media companies like Apple to accomplish through technology what they have been unable to fully accomplish by political and legal lobbying -- the authority to regulate what you do in the privacy of your home with media you have legally purchased.
They call this "Digital Rights Management". They make it sound like they are giving you something new. But, you have always had the right to make copies of your media. DRM takes away these rights by using proprietary formats and technology.
Think of it as "Digital Restrictions Management". Technology that restricts what you can do with your computer, the electronic devices you own and the media you buy. DRM can be deployed in software, hardware and in music or movies.
What is wrong with Apple and iTunes?
Apple claims that people would steal from them if they didn't use DRM, and that they have to protect themselves. This is how they would like to portray it, but it's not how it is. Inclusion of DRM in products sold by Apple and other companies is inspired by their greed and desire to control us. To accomplish their goals, they want to monitor, report, and regulate your every interaction with your computer and electronics.
All music purchased from the iTunes music store has DRM in it. That means, at the moment, you can only have a certain number of copies. It used to be you could have 10, then Apple changed it to 7. Nothing stops them from changing it again, to 5, or 3 or 1. With DRM Apple can change the rules AGAIN, and at any time. DRM gives them that power over you. Your devices will have to do their bidding. That is what DRM is about, taking the control away from you, and giving it to Big Media and companies like Apple. The hardware and software they sell you will enforce their rules, by removing your rights. As the largest distributor of DRM infected technology, Apple has set a new low in the mistreatment of our freedoms.
Take back your technology. Say no to DRM in your computer, in your home, and in your pocket.
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