"If consumers even know there's a DRM, what it is, and how it works, we've already failed" - Disney Executive.
Defeating DRM is all about awareness. The direct actions that we take are all about this. On October 3rd we launched a world wide day of awareness about DRM, and now everyday is a Day Against DRM. Let the people around you know that DRM is bad for our culture and society. Let's create space for the debate. Do we want handcuffs and locks on art and knowledge?
As our friends at Disney recognize, if we have this debate, we will have won.