But they don't want to drop the restrictions! Earlier this week an HBO Executive, Bob Zitter, caught alot of flack in the blogosphere (and rightly so) for suggesting the only problem with DRM is the name, and that renaming the same restrictions "Digital Consumer Enablement" would solve the problem.
We like to point to a quote from a Disney exec from a ways back "If the consumer even knows there is a DRM we've lost." And by all accounts, they've all lost! Through the work of groups like ours, we have informed users about DRM. And now they don't want it.